Empirical. Iterative. Incremental. Real UX that evolves with evidence.

Cases

  • Itaú cut calls ~90% with self-service card lock.

    View case

  • One checkout for money + miles: 35% faster bookings.

    View case

Work

  • LATAM Airlines

    Airline & Travel

  • itu

    Neo Bank

  • Airnguru

    Pricing Intelligence

  • Zurich

    Ensurance

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Side projects

Jupitest - Guerrilla test app.
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Design patents

Systems and methods for determining price competitiveness