Senior Product Designer with 10+ years of experience, I’ve led user-centered initiatives in airlines, banks and AI startups. Translating complexity into clear actionable solutions. From discovery to delivery, I help to connect business vision with customer needs and technical feasibility. I’m comfortable working with C-level stakeholders as well as hands on execution teams. My design impact approach is empirical, iterative and incremental.
I led the unified strategy for brokers and partners in one portal.
I designed an AI assistant for the B2B software development space.
I conducted UX research on traveler needs to improve airline digital channels.
I built a backlog of user-first ideas to improve the mobile app.
I led UX design for the digital banking experience of a new neobank.
I validated core features and optimized UX for an AI tool.
I designed a unified flow to book flights using miles and money.
I improved self-service banking with new functionalities and flows.
I led UX for the first SaaS platform for airline pricing analysis.
I designed and validated key flows for Preyproject.
I designed and validated key flows for Soho clients.
I created UI solutions for Trabajando clients.