I’m Pablo, UX Designer with over a decade of experience turning complexity into purposeful design. I help companies validate ideas with real users from airlines, banks and AI startups. Crafting solutions that align strategy, delivery, and human insight. I like code, I do real data prototypes, I collaborate from C-level to hands-on execution. Off the screen, I like to play tennis and paint abstract concepts inspired by “quantum tennis.” I’m currently training to become a certified tennis coach.

UX Consultant
Senior

Jupitest Founder.
Guerrilla Test App

Co-Inventor EU
and US Patent

Experience

Zurich

Unified strategy for brokers and partners through one portal.

Augoor AI

Design an AI assistant for the B2B software development industry.

SKY Airlines

Research on traveler needs to optimize airline channels.

Aerolíneas Argentinas

Build a backlog of user-first ideas to improve the mobile app.

itu

Led design of digital banking experience for neobank launch.

Augmented Design

User validation of core features and UX optimization in AI tool.

LATAM Airlines

Create a unified flow to book flights using miles and money.

Itaú

Led improvements to self-service banking with new functionalities.

Airnguru

Head of UX for first SaaS platform for airline pricing analysis.

Preyproject

Led UX design and user validation for Prey’s admin panel UI.

Soho

Designed core UX flows and UI for Soho clients.

Trabajando.com

Designed UI for Trabajando clients.